CDC

Centers for Disease Control and Prevention is a public health organization concerned with safety, health, disease prevention and awareness.
Product Challenge

Mobile


Challenges

  • Tasked with managing a game app-developer competition for youth.
  • Needed to encourage youth to develop an educational HIV/STD prevention app. 
  • Had to target youth of different genders, ethnic groups and sexual orientations. 

Constraints

  • Could only reach youth through social media, due to legacy government requirements.
  • Campaign had no budget for paid media.  

Solution

  • Targeted tech incubators, coding schools and academia to guide app developers.
  • Collaborated with influential bloggers, trade publication journalists and social media influencers to target developers. 
  • Selected relevant conferences to promote competition and increase participation.
  • Hosted competition at ChallengePost.com for expedited design, setup, activation and monitoring.
  • Implemented submission tracking to improve submissions processing. 
  • Conducted end-to-end Challenge management. 

Results