- Had to coordinate with different government organizations (EPA, NCATS, NTP) throughout Challenge development.
- Required to engage very specific audience: innovative thinkers who can develop assays to assess toxic chemical effects on humans.
- Needed to make highly technical language accessible to maximize public participation.
- Needed to refine evaluation criteria as the Challenge progressed.
- Required to work with low budget for early-stage research and development.
- Had to ensure amount of prizes increased as proposed-technology risks decreased.
- Had to attract solutions from adjacent-technology disciplines.
- Designed and conducted a three-stage challenge.
- Developed a Challenge website with compelling creative assets for compelling visual and technical communication.
- Used marketing and earned media strategies, ensuring national promotion to reach target audience.
- Increased awareness of the Challenge among toxicologists and adjacent related innovators.
- Developed creative outreach materials, such as social media posts and infographics.
- Rigorously tracked and reported Key Performance Indicators for quality submissions.